In July 2016, Tiffany Krystal Hinton joined the See3 Communications team as the Director of Operations.
Tell us a bit about your background and what your role is at See3.
At See3 I’m responsible for the successful delivery of all of our services. At the moment, my primary focus is getting our internal operations streamlined so that we can better serve our clients, do better work, and have greater impact.
As far as my background, I’ve worked as a Director of Operations before See3 but it wasn’t something I’d studied or knew anything about. I studied Sociology! It was kind of by chance that I ended up in the role previously and found that it was a perfect fit for my skills and what I’m really good at. It’s been a lesson in learning that you don’t need to have a linear path to find where you belong.
Outside of work, I throw a monthly dance party in Chicago called CumbiaSazo with my partner that’s dedicated to artist development, creating culture, and building community through bringing artists, vendors, and musicians together to re-imagine what it means to dance, share space, and be apart of club culture. I’m a mama of two awesome kids and am currently working on creating a new brand dedicated to supporting people to activate their internal revolution through personal healing and empowerment.
What brought you to See3?
Finding See3 was super random! Almost two years ago, I went to the first Freelancer’s Union meetup in Chicago. We all had to introduce ourselves and explain what we do and afterwards, Bridgett came up to me and said something like, “I think what you do is what we need at our organization!” We were able to work together on a project in the new year and that was my introduction to See3. For 15 months I worked as an organizational development consultant helping them implement on a lot of projects that would help them improve their internal operations and business. What’s funny about this story is that neither Bridgett nor I ever went back to the meetup after that day.
Eventually Michael approached me about the new opportunity they’d have at See3 for a Director of Operations. I wasn’t looking for a full time job and was pretty happy doing what I was doing. But through various conversations and knowing what I knew about the company, I felt it didn’t hurt to apply. And well, I beat everyone out, haha! On my vision board this year, I have a phrase that says, “Sometimes stars don’t just align, they collide”. I think this opportunity is one of those collisions of stars.
What are you most passionate about?
I’m most passionate about reaching my fullest potential as a person and through being my true authentic self, empowering others to be their complete selves. In terms of work, I’m passionate about having impact and making real change where it’s needed. In this role, I enjoy working with nonprofits and social causes because it gives me the ability to create a broader impact with my skillset. I believe we all have to create the world we want to live in.Therefore, supporting organizations that live out that value is exciting and really rewarding.
What inspires you? How do you find new ideas?
I’m most inspired by activating the best in myself and others. I find new ideas by reading lots of books, observing others, and journaling. I mean ideas are constantly flowing in my brain and so finding ideas isn’t hard for me. What’s challenging is learning how to actualize those ideas. I love learning and reflecting and finding that balance between doing what I’m passionate about and sitting quietly with myself. I’m also really inspired when I travel and when I’m challenged intellectually, emotionally, and spiritually.
If you could share one piece of advice with nonprofits and social causes, what would it be?
My main advice is to give time to aligning your organization’s vision with how you actually run your day-to-day operations. Without being aligned in this way, you won’t be able to successfully execute on any work or initiative whether it be with digital communications or the successful hiring of employees. It’s not always easy but I’ve found that it’s one of the most important uses of an organization’s time and always pays off. Greater alignment equals greater impact.
Want to get in touch with Tiffany? Shoot her an email at [email protected].