We have a lot of evidence that video is the most important content today for your organization — as you can see here, here and here. As you plan your video strategy, one type of video you need to keep in mind is animation and motion graphics.
Motion graphics are like simple animations, with words or simple images moving around the screen. These kinds of videos, and more sophisticated animations, are great for explaining complex ideas, issues or strategies. When you make a video with people and interviews, you are limited by what people say and what “real life” you can show. With animation you are free to visualize anything and everything.
Earlier this month, we analyzed three strategic approaches to video for nonprofit organizations and social causes. Animation and motion graphics should also be a part of your video toolkit.
Here are three reasons why animated video is something almost every organization can use:
1. Animated video turns topics that are complex into engaging, personal, and relatable stories.
Not all topics are tearjerkers or moving stories told through first-hand accounts. But many are equally important. Animated videos can help these more complex, less emotional topics come to life through visualization and a good voiceover. For example, we were tasked with explaining why funders need to provide operating support for nonprofits for Forefront (formerly Donors Forum). There aren’t emotional photographs or jaw-dropping personal stories that will help funders see this issue. There is, however, a strong metaphor we used to explain an idea that isn’t always easy to explain. Through the use of animation, the issue becomes clear, as does the solution.
2. Animated video helps visual thinkers see how thing are connected.
By coordinating a powerful voiceover description with interesting and unique animation, you can turn your work and your “theory of change” into a powerful organizational asset. These videos can also display graphs, charts and other data without making it feel like a long, boring PowerPoint presentation. The animation lets it flow and change without making it hard to understand. See3 worked with the Alliance for Early Success to create an animated video that showcases how words, images, and data can be truly engaging.
3. Social media users (and the algorithms that decide what we see) love animated videos.
Short, easy to digest videos can tell a story in much less time and with much less effort for the viewer than traditional videos. They are also perfect for watching without the sound — which is what can happen on Facebook. See3 made a video for the World Privacy Forum, primarily for Facebook to create momentum about privacy for kids in school. The video has over 120,000 facbook views.
Think about it; an animated video can make a huge difference for your organization by making your programs and processes accessible to your audience. Don’t believe us? Just ask these organizations. There are so many interesting and unique ways to illustrate your nonprofit message through animation, and See3 is here to make it happen.