Our video and strategy teams partnered together to produce powerful personalized video for the Alzheimer’s Association’s (ALZ) Longest Day campaign.

Personalized video – video that includes the name or other familiar information of the person sending or receiving it – has been proven to dramatically increase the results of peer-to-peer fundraising. See3 has developed a proprietary technology to help nonprofits harness the power of this impactful communications tool.

We worked with ALZ to edit the video content, ensuring that the messaging and plans for video distribution were aligned with the organization’s target audience. Once the video was complete, our development team HTML5 technology to automatically customize every fundraiser’s video with their name.

Over the course of the fundraising period, ALZ raised over $500,000. Once a participant shared their video, 94% went on to raise money. Fundraisers who shared their video raised an average of $591 vs. an average $325 for those that did not use video. ALZ was extremely happy with the results of the campaign, and plans to work with See3 utilizing personalized video on future fundraisers.