Sit in the digital strategy driver's seat

Imagine trying to drive a car, but you have to sit in the passenger seat.

Through a lot of twisting around, and maybe using a stick to push on the pedals, you can get the car moving and avoid a major accident (please do not try this at home).

Sure you’re “driving,” but of course you’d be unhappy with your performance and want to move forward better, faster, straighter.

What’s one easy way to make all of this happen? Hire a consultant! The consultant can tell you how to optimize the car with features such as a turbo engine, new tires that grip the road better, and maybe even an innovative device that beeps when you're not driving straight.

All of this stuff is awesome, and even somewhat helpful, but don’t solve the real problem: you’re trying to drive while sitting in the wrong seat.

This is exactly what happens at many nonprofit organizations in regards to their communication efforts. They optimize the Facebook newsfeeds, spend hours researching the right ways to send emails... but people are sitting in the wrong seats and unable to work to their fullest potential. As a result, teams end up being siloed and lack buy-in for new ideas, budgets and projects.

At See3 we focus on fixing those fundamental organizational issues that hold back communications. Will the better tires help? Maybe, but not at their full capacity until you're sitting in the driver's seat. We call this work Organizational Alignment. It means making sure that different teams collaborate effectively in order to achieve organizational goals. They’re not replicating efforts or holding each other back. Digital communications are a reflection of what's happening inside your organization. If the inside is a mess, people will notice it on the outside. Conversely, optimize the inside and the outside will follow.

Check out some examples of Organizational Alignment work See3’s done with the BUILD Initiative and Make-A-Wish. And always feel free to reach out to me if you have any questions.

Author: Michael Hoffman
  • Strategy
  • organizational alignment