Briana Kerensky is the DC-based Digital Project Manager at See3.
As funding sources expand and retract, and the demographics of givers shift, nonprofits need to consider newer ways to fundraise. For the socially savvy bunch, crowdfunding just may be the answer.
Thousands of volunteers, donors and supports are, or have the potential be to be, involved in your nonprofit’s mission. Everyone involved in your organization comes from a different financial, personal and social background, so each individual will interpret your mission differently.
Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that.