When COVID-19 forced the New York Society of Association Executive 2020 Synergy Award planners to pivot to virtual, they turned to See3. Working in conjunction with our technology partner GatherVoices, the See3 team jumped into action gathering video content, developing an aesthetic, and laying the groundwork for a night of celebration.

Our strategy team worked with American Association of Endodontists (AAE), the root canal specialists, to provide them with recommendations for expanding their digital team and guidance on how to improve their digital presence by optimizing their website, social media and SEM.

During this project, See3 worked with AAE on:

• Video strategy from concept through production
• Video distribution optimization
• Google Grant/Google AdWords optimization
• Website UX optimization
• Social media monitoring and posting recommendations
• Facebook Advertising set up
• Google Analytics reporting and benchmarks
• Developing a blogger outreach program and identifying potential candidates

When the Association for a Better New York (ABNY) worked with See3 for their Virtual Spirit of ABNY in 2020, we helped their members connect to, and embrace, the mission of ABNY in an entirely new way. The event was so successful, that when it became clear the 2021 Awards would need to be virtual, ABNY’s leadership engaged See3 again to assist in asset capture, video editing, and more.

Our video and strategy teams partnered together to produce powerful personalized video for the Alzheimer’s Association’s (ALZ) Longest Day campaign. Personalized video – video that includes the name or other familiar information of the person sending or receiving it – has been proven to dramatically increase the results of peer-to-peer fundraising. Over the course of the fundraising period, ALZ raised over $50,0000. Once a participant shared their video, 94% went on to raise money. Fundraisers who shared their video raised an average of $591 vs. an average $325 for those that did not use video.