Our strategy team worked with AAE, the root canal specialists, to provide them with recommendations for expanding their digital team and guidance on how to improve their digital presence by optimizing their website, social media and SEM.

During this project, See3 worked with AAE on:

• Video strategy from concept through production
• Video distribution optimization
• Google Grant/Google AdWords optimization
• Website UX optimization
• Social media monitoring and posting recommendations
• Facebook Advertising set up
• Google Analytics reporting and benchmarks
• Developing a blogger outreach program and identifying potential candidates

After following See3’s recommendations for optimizing their Google AdWords campaigns, AAE is now has increased their use of their $10,000 Google Grant by 40%, and is now eligible for Google Grantspro, a program that would grant them an additional $30,000 in in-kind AdWords. Jennifer is happy with her team’s success, and stated, “The See3 team was instrumental in helping us enhance our search engine marketing program. By identifying ads that were effective, tweaking or eliminating those that weren’t working, and maximizing our spend, we’re now taking full advantage of our Google Grant and seeing increased clicks and conversions.”

See3 also created a series of 3D animated videos designed to educate concerned patients about the safety and ease of the procedure. AAE considers the videos to the best video explanation of root canals available today. Check out Root Canal Step by Step here.