Shorashim asked See3 to help them review and refine their communications and marketing for their Israel trips with an emphasis on digital strategies.

See3 helped Shorashim build their marketing around their strength – dedicated Israeli guides. See3 also helped Shorashim develop user-centric messaging, unpacking insider language about Israel and Israel experiences that the organization typically used in order to communicate more effectively with their target audience.

At the conclusion of our work together, See3 gave Shorashim a roadmap to aligning their email, web and social media strategies with their messaging. In addition, See3 helped Shorashim see the link between images and their written messaging, making sure that every visual experience reinforced their organizational strengths. All of See3’s work was done with the understanding of Shorashim’s staff strengths and resource limitations. The unique value proposition that See3 identified in our work has continued to be a central point of differentiation in Shorashim’s marketing efforts.