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Animal Legal Defense Fund

Expose Animal Abusers Website

The Animal Legal Defense Fund is the U.S. leader in creating awareness around the need for a registry to identify and track repeat animal abusers.

For their advocacy campaign around creating an animal abuser registry, ALDF required a highly interactive web presence that featured key media such as videos and photos. The site also housed a geographically based database with animal abuser details and a petition for site visitors to sign and begin receiving advocacy alerts. This campaign was highly successful, with a county in the State of New York recently adopting ALDF’s model of an animal abuser registry. This site is a key example of See3’s work in integrating advocacy and awareness with specific and well defined mechanisms for users to act.

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